Professional Closed Caption Transcriptions For Your Industry
At McGowan Transcriptions, we can provide premium quality closed captioning services that meet the highest standards in accuracy and comprehension. See below for more information on how we create closed captions and why they can help your organisation.
What Are Closed Captions?
Although similar to subtitles in some respects, there is actually a difference between subtitles and closed captions. Subtitles show the spoken words in a video – whether that’s exchanges between characters in a television show, or a transcription of a training video to make things clearer.
Closed captions provide more information than this, often working on the assumption that an audience cannot hear the audio. Captioning displays the dialogue in text form, as well as further information about the audio – for instance, describing background noises, sound effects, onomatopoeia, and music. They can also include important information about aspects like tone of voice to further aid understanding and comprehension of video content.
Closed caption formats can be turned on or off as necessary, making them a great option for those with hearing loss or deafness. They provide all the information that’s needed to understand the video and are an essential accessibility tool.
Closed captions are incorporated into video by creating a separate file that’s uploaded alongside the video file itself and synced using time stamps. Audiences can then choose whether or not to display the closed captions along with the video. This is in contrast to open captions, which are burned into media files and remain visible at all times.
Most online video services like YouTube offer the ability to display closed captions while television captions are embedded in the signal and are decoded by the television set. Closed captions are legally required for all broadcast television in the UK. Television captioning is also a legal requirement for online on-demand content.
YouTube now has an inbuilt automatically generated closed caption audio description service; however, this can be insufficient. Although one billion videos now feature closed captions, there has been criticism around the fact that the voice recognition can be inaccurate. If you’re serious about improving accessibility to your videos, we’d highly recommend the use of our professional closed captioning service, rather than an automated closed caption software.
The Benefits of Closed Captions
Reach 432 Million Adults with Hearing Loss
According to the World Health Organisation, 432 million adults and 34 million children suffer from hearing loss. Without closed captions, this group could struggle to understand the messages in your carefully prepared video.
Here at McGowan Transcriptions, we are pleased that we can help the deaf community gain access to video content more easily by adding captioning and transcripts to videos. Over the years, we have produced transcripts for many different purposes, ranging from sermons, webinars, adverts and workshops. We are committed to providing access for all.
As members of the Equality Register, we see it as our duty to research ways of making transcription, training materials, and videos – to name but a few – accessible to everyone.
Make Your Videos Search Engine Friendly
Videos have become increasingly widespread and more and more companies are using them for the purposes of marketing and communications. Some sources, such as Entrepreneur.com, claim that 80% of online content will be video within the next year.
Search Engine Optimisation is now an essential strategy for those looking to promote their website and earn more traffic. However, the content of a video cannot be accessed by search engine spiders and bots, meaning that your target audience may struggle to find your video.
When a closed caption file is added to a website, YouTube, Vimeo – and other platforms – instantly your video content becomes visible to bots. This is because it is a text file that bots can read to determine the content of your video and rank it accordingly. Make your video content as relevant to your service or product as you can, you will be filling your captions with plenty of keywords and phrases for the bots to index, improving your site’s overall presence in search engines.
This is where you can get ahead of your competitors: adding closed captions to videos should be top of your to-do list.