World Leader Sentiment Analysis: What do They Really Mean?

Politics is a contentious subject here in the UK, with more people becoming increasingly disillusioned by our parliamentary system, the government and its ability to accurately represent the general public.

But what could be turning people against our democratically elected members of parliament? As the old saying goes, it’s not what you say, it’s how you say it! 

Using online text analysis software IntenCheck, we’ve analysed the twitter accounts and well as notable speeches of 8 of the world’s most influential leaders. Hover over one of the 8 markers below, to find out exactly what each of the G8 leaders really meant during some of their most memorable addresses.

Scoring system explained:
Very low (0 – 5) contains very little statistical evidence. Very low probability to be perceived as a certain category
Low (6 – 20) below the language norm. Low probability to be perceived as a certain category
Normal (21 -80) within the language norm 
High (81 – 95) above the language norm. More likely to be perceived as a certain category
Very high (96 – 100) definitely statistically significant. Very high probability to be perceived as a certain category

Communication styles:
Auditory – language that creates sounds inside the mind
Visual – language that creates pictures inside the mind
Kinesthetic – language that refers to the feelings of the speaker
Rational – language that refers to logical thinking and thoughts