Wednesday, June 12th, 2019

Six (Actionable) Ways To Improve Your Meetings

When utilised properly, meetings are a great way to unite the focus of a team and keep everyone updated on important information. On top of that, they can also improve morale and efficiency throughout the staff. However, when meetings are poorly handled or even too frequent, people start to see them as a waste of time. We can’t blame them. In fact, research shows they’re not in the minority…

So, we decided to put together these actionable pointers that should help you get the most value out of your meetings. Hopefully, these can convert even the most anti-meeting people out there.


Friday, May 10th, 2019

Which Font Matches Your Personality? – Quiz

Have you ever wondered what your font choice is saying about you?

Like handwriting, we associate font choices with specific personalities. A recent study at Wichita State University has revealed that your choice of font can reflect your personality type, mood and attitude.

For example, people who use Helvetica typically have a clean and artistic design to their work, like the New York City Metro, who make use of the font. Different sub-cultures even have their own fonts. In Hip-Hop, Cooper Black has become a go-to typeface for album covers, posters, and T-shirts.


Tuesday, November 20th, 2018

How to Conduct Effective Focus Groups for Market Research

Market research  is a valuable exercise that is vital to most business owners and entrepreneurs when they are in the initial stages of creating a product, service or business. Market research is the process of researching and collecting data to support whether or not your product or service will be successful on the market once launched.

Understanding what your consumers and customers want is vital in achieving success with your business, which is why market research is key in helping you get the results you desire. Not only does market research allow you to avoid potential mistakes or failures, it can also save you a lot of money.


Thursday, July 19th, 2018

What Does Your Accent Say About You?

Have you ever noticed how many regional accents you come across in the UK? Compared to other countries, we have a huge variety of accents, with wildly different variants springing up in towns often just a few miles apart. Take London – in the capital alone, you’ll find Cockney accents, Estuary English, and Received Pronunciation all widely spoken.

In fact, the UK has an unusually high number of regional accents. The UK has been estimated to have around 56 distinct accents, whilst the USA has just 42 (despite being 40 times bigger in total area). Meanwhile, Canada has just 7!


Monday, January 30th, 2017

Transcriber Vacancies

We are currently recruiting for professional research transcribers, full and part-time, who have experience working with a diverse range of material and are experienced with regional accents.

We were founded in 1993 by Joe McGowan and we’re the number one name for transcriptions in London and the UK. We transcribe everything from in-depth one-to-one interviews to group discussions with a wide variety of people, on hundreds of topics throughout the country. Our clients conduct very in-depth analysis of the transcripts we provide, which is why our quality has to be extremely high.


Tuesday, September 18th, 2012

Transcription – An Unexpected Bonus!

One of the unexpected bonuses of doing audio transcription is that we are amongst the first to hear about proposed new products, services and not to mention new technology. Over the years, I have become something of a Luddite with regards to new technology, not that I was ever particularly good at mastering things like video recorders et cetera. But I have clung with dogged determination to my pay-as-you-go bottom of the range Nokia reassuring everyone, especially my children, that it was perfect for my needs.