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  McGowan Transcriptions
125 Warwick Avenue
Egham
Surrey
TW20 8LR
   
  Tel: 07000 893 215
 
About Us
Meeting tight deadlines without compromising on quality
 
  We are digital transcription specialists: we also transcribe from DVD, CD, VHS, Standard Cassettes and Micro Cassettes.  
  We produce either verbatim or edited transcripts of group discussions, depth interviews, workshops and seminars.  
  Easy client upload facility for digital recordings direct to our server.  
  McGowan Transcriptions are specialists in Market Research transcription. Founded in 1993 by Joe McGowan, we are the leading name for transcription services in the UK and are appreciated both for our professional speedy turnarounds and quality of service.
 
  We are at the forefront of our field and our secure uploading facility for digital voice files uses the most up to date technology and security software available.  
  We have come a long way from transcribing on typewriters and printing out 1000's of pages per day, and we are continuously researching the global market and ensuring our technology is of the highest calibre in terms of assisting both the client and ourselves.  
  We will always have full facilities to transcribe from cassettes but envision the future to be purely digital transcription as the benefits are too many to be ignored.  
  WHY DIGITAL?  
     
  Audio Quality  
  The recording process used to make analogue recordings using cassette tape introduces noise, particularly tape hiss. Noise can drown out softly spoken words and makes transcription of normal speech difficult and tiring. Digital recorders generally have a much higher signal to noise ratio. Less noise reduces the risk of lost data and results in faster, less expensive and more accurate transcription.  
  Note that audio quality also depends on using a suitable external microphone or microphones properly positioned near speakers in an environment with low levels of ambient noise.  
  Digital Editing  
  There are cheap, sophisticated audio editing programs that can be helpful if they are used with care. These programs can be used to adjust the recording level, fix recordings in which one speaker sounds louder than another, reduce unwanted background noise, filter unnecessary frequencies, silence personal or identifying information to protect anonymity, and cut extraneous sections from the beginning or end of audio files.  
  Archiving  
  It is easy and inexpensive to backup and archive digital audio recordings. When using a compressed digital format such as MP3 it is possible to store an entire research project on one or two CD-ROMs. However, because digital audio is readily copied and transmitted, additional steps may need to be taken to ensure that original recordings are kept secure and research participants' confidentiality is adequately protected.  
  TECHNICAL BACKGROUND  
  Frequency Response  
  The audible range of the human ear is approximately 20 Hz to 20 kHz. The most important frequencies for speech occur in the "mid range" between 250 Hz and 8 kHz.  
  The sensitivity of microphones and recorders to audio frequencies varies. Microphones for recording speech often are most sensitive to the range between 200 Hz and 10 kHz. Digital recorders also vary in their sensitivity. A MiniDisc recorder, when matched with an appropriate microphone, is capable of recording frequencies between 20 Hz and 20 kHz. Some digital voice recorders when set to "long play" mode may only encode frequencies between 300 Hz and 3 kHz. Telephone line frequencies are limited to those between 400 Hz and 3.4 kHz. A frequency response that approximates the mid-range frequencies will result in the best speech recordings.  
  Channels
 
  Single channel or mono recording often works fine for interviews. Mono recording also doubles the available record time when using a digital recorder. However, stereo recording may be an advantage in some situations where the speakers are separated from each other or where there are several speakers. To take advantage of stereo recording a microphone setup that allows each microphone element to be positioned next to a different speaker or set of speakers will be necessary.  
  Recording Level
 
  The level of the audio signal-- how much the microphone signal is amplified-- needs to be set properly to make a good recording. If the signal is too strong it will be distorted; too weak and the speech one wishes to record may be swamped by noise and difficult to hear. The majority of cheap recording devices do not provide any visual display of the level and set the recording level automatically. This makes recording easy but automatic level control (ALC) can be problematic (Modaff and Modaff 2000). ALC constantly adjusts the level to any audio input, even background noise during pauses in speech. This may result in the level being frequently, although briefly, poorly adjusted to the speech being recorded. ALC also changes the overall dynamics so that the difference between loud and quiet speech is compressed.  
  Digital Audio  
  Digital audio is recorded by sampling a sound wave and assigning each sample a value. The quality of the audio depends on the sampling frequency and the resolution, that is, the range of values that can be assigned to each sample. The sampling frequency is significant to the extent it needs to be at least double the highest frequency one wishes to record. Music CDs use a sample rate of 44.1 kHz -- a rate more than adequate for encoding frequencies up to 20 kHz. For recording speech, a sample rate of at least 16 kHz will ensure good quality. Audio is normally encoded in 8 bits, 16 bits, or in some cases higher resolutions. The higher the bit depth, the greater the number of amplitude values that can be represented for each sample. An 8 bit resolution may be adequate for recording speech for some purposes, but 16 bits is better.  
 

Digital Audio and Compression

 
  CD quality digital audio corresponds to a sample rate of 44.1 kHz, encoded at 16 bits, on two channels. This works out to:  
  44.1k × 16 × 2 = 1411.2 kilobits/second
1411.2k / 8 = 176.4 kilobytes/second
176.4k × 3.6k = 635.04 megabytes/hour
 
 

To record at this rate consumes a considerable amount of storage space. The same is true of other forms of Pulse Code Modulation (PCM) audio, which is the usual format for Windows WAV files and Macintosh AIFF files. Even if the encoding rate is reduced by using a 16 kHz sample rate at eight bit resolution with one channel (which for many purposes might be satisfactory for recording speech) the recording will still consume 57.6 MB/hr.

 
  The solution to the space problem is compression schemes or codecs that use psychoacoustic principles and other audio features to reduce the bit rate in ways that limit the perceived quality loss of the audio stream. Common compression schemes include: Fraunhofer MPEG 1 Layer 3 (MP3), Advanced Audio Coding (AAC), Adaptive Transform Acoustic Coding (ATRAC), and Windows Media Audio (WMA). MiniDisc uses ATRAC, which in standard mode, like CD audio, samples at 44.1KHz, in stereo, and encodes in 16 bits, but saves the audio in 1/5 the space without perceptible loss of quality. Fraunhofer MP3 saves audio in 1/11 the space. A Fraunhofer MP3 audio file encoded at 32 kbps (22.05 kHz sample rate, with 16 bit encoding, mono) will provide good voice recording for many purposes and only takes up 14.4 MB/hr. Newer codecs such as WMA and AAC maintain perceived audio quality at even greater compression ratios.  
  FACTORS TO CONSIDER  
 
Cost (including batteries and media if applicable). It is a false economy to purchase a cheap recorder if the audio quality is such that it increases the cost and time of transcription. Transcription is time consuming so a good recorder costing hundreds of pounds will quickly pay for itself  
 
Audio quality.  
 
Easy of use.  
 
Microphones. Are external microphones supported and are they supported through line-in or mic-in jacks? Internal microphones are usually of low quality, may pick up noise from the recorder, and may be difficult to position close to interviewees. An external amplifier, often expensive and cumbersome, may be needed to boost the microphone signal to line level if an external microphone can only be attached through a line-in jack.  
 
Portability and intrusiveness in an interview situation.  
 
Ruggedness and reliability of recorder and media.  
 
Audio formats. What type of recording formats or compression schemes are supported? How easy is it to use a given format with data analysis, audio editing, and transcription tools?  
 
Stereo recording. Is stereo recording supported?  
 
Computer transfer. How easy is it to transfer recordings to a computer? Is USB or some other method that allows faster than real time upload supported?  
 
Record time. How long will media and batteries allow recording to continue uninterrupted?  
 
Batteries. Can rechargeable batteries be used?  
 
Control over the recording process. Is the recording level displayed and is it possible to manually adjust the recording level? See discussion above.  
 
Additional information display. Does the recorder display remaining battery power and remaining record time?  
 

Copy protection. Is a copy protection scheme implemented and, if so, what limitations does it impose on the use of audio recordings?

 
                 
 
©2006 McGowan Transcriptions. All rights reserved